In today’s world, YouTube plays an essential role in marketing. It is seen that over 69% of marketers use YouTube extensively for marketing its products and services. There are various reasons for which YouTube is in great demand in today’s market.
In this article, we have come out with some reason why it is required to keep the focus on YouTube for growth and promotion of every business and how YouTube has become a killer marketing strategy in last few years.
The following are some vital reasons that you must know and consider while advertising your product or service through YouTube.
- The popularity of YouTube:
You should always advertise your product or service on that media which is the most popular and have a large number of audiences, as in such case you have maximum chances of showcasing your product and service to your potential customers. It is watched by over 2 million per day. Thus advertising your product or service through YouTube will provide you with a huge audience for your product or service.
- Owned by Google:
Another important factor of increasing the popularity of YouTube video is that it is owned by Google. A company always tries to boost its rank in Search Engine Optimization (SEO). They spend a lot of money on enhancing their ranking. But when the rank of your company will raise it will also benefit your YouTube videos as well. Because it is a general practice that the company used to link their YouTube video on their website or where their articles or blogs are published. Now when the company’s ranking is boosted, they will automatically get a chance to showcase their video through the links of their website.
- Second largest Search Engine:
You may be surprised to know that YouTube is the second largest search engine in the world after Google search engine and as such when you upload a video on YouTube you have a great chance that customers looking for a product or service of your domain must have to search it on YouTube. Once they type a relevant keyword for searching for such a product or service, there is a great chance that your product appeared on the top of the list and the customer has watched your video. Thus, it is very essential that you advertise your product or service through YouTube so that maximum customer can view your product or service.
- An easy way of making a video:
YouTube is a great media through which you can easily make and upload a video. You do not require any special equipment to upload a video in YouTube. All that you need to shoot a video is a camera which can also be done through you’re the webcam of your laptop or through the camera of your iPhone or Android phone. But you must take care of the sound quality as well. So, while making a video you should try to shoot the video in a soundproof environment. Apart from that, it is always advisable to choose an expensive microphone so that the audio recording seems very clear and the audience can clearly understand what the company wants to convey. This is very important because your video should be professional other it will not be so appealing to the viewers and they will not be interested to view your product or service.
- Easier ways of embedding the YouTube videos:
Another killer marketing strategy is that you can easily embed the YouTube videos in various places easily. For example, you can embed the YouTube video along with the blogs and articles. Apart from that, it can also be embedded in a social media platform which is very important as nowadays every people whether children or adults are stick to social media. So, embedding video through social media can give your company a greater chance to enhance the visibility of your brand.
- Easier interaction with between the buyer and seller:
Nowadays every customer wants to interact with the company from which they have purchased a product or service. Sometimes it benefits the company as well because it is seen that most of the potential customers provide a feedback on the product or service that they have used. YouTube video is a media through which there can be better interaction between the buyer and sellers. It is through YouTube video that any company can demonstrate the usefulness of their product or service in a more realistic way.
- YouTube Hosting for Videos:
When you directly upload a video at the server where you have hosted your website, it takes space on your server and generates load on your domain. This makes your website slow and results in low up-time. Up-time for your website is very important to hold a visitor; if the uptime is low then visit doesn’t want to wait for loading. In this case, YouTube is the best hosting provider for your videos. You can upload a video on YouTube and get an embedded code that you can place on your webpage. This will also increase views at your YouTube Channel.
Thus, it is seen that YouTube is a killer marketing strategy which can definitely enhance the visibility of the brand of a company and which in return can surely increase the sale of their products or services. Thus it very essential for every company to go for YouTube marketing and focus on it so that they can capture the attention of the audience as much as possible which can turn into potential customers.
Author’s Bio: I’m currently working as Content Manager with YTBPals. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies to get free youtube subscribers for them. Apart from Digital Marketing, I have a keen interest in Entrepreneurship, Online Brand Management, Tech Consultancy, etc.