Tree Services in Texas are a big business. There’s a lot of competition. This means that you need to make your tree service company stand out from the pack. Otherwise, your business will suffer. Thankfully, there are several things that you can do in order to call attention (positive attention, of course) to your company. Here is what you should be doing in order to succeed in this tight market.
1) Use Social Media
Social media is something that many companies, both large and small, have started to use extensively. You can create profiles on all of the major platforms – Facebook, Twitter, Instagram, and YouTube – for your business. Then, you just need to create some content. The best thing about these various forms of social media is the fact that you get to interact directly with your followers. You can also purchase ads on them, which will call attention to your business. Get creative with your content, and you’d be surprised at how much business you’ll pick up from social media alone.
2) Set Up Your Company’s Google Business Profile
Every company needs to have a Google Business Profile. This is sometimes referred to as Google My Business. This profile shows up when someone searches for your company by name, although it also appears when people do a general search for tree services in your general area. Your profile should be completely filled out with your location, hours, and contact information. Otherwise, people won’t know how to get ahold of you. You also need to ensure that the link to your website works properly.
3) Create a Referral Program
Referral programs are all the rage. They consist of current customers getting rewarded for bringing in new customers. These rewards come in the form of discounts or gift cards. The best thing about these programs is that they are easy to set up, although the tracking process might be a bit tricky.
4) Market All of Your Services
Sometimes Tree Services in Texas don’t market everything that they do. Yes, they trim trees in order to take care of things like dead branches, but they also remove stumps, take down entire trees, and handle a number of other yard-related tasks. Make sure that when you place an ad for your company or discuss what you do on social media, you also point out these other services. Otherwise, people will only think that you do one thing, which limits the amount of business that you’ll get. It helps if you’re the only company in the area that handles these additional services.
5) Join Up With a Nonprofit
Working with a nonprofit company does three things. It allows you to help the people who need it the most. It also gives you plenty of connections (future customers), as well as providing some publicity. If you end up trimming the trees of elderly people in your area who can’t afford to pay you – in conjunction with a nonprofit – then this makes you look good.