Online selling is arguably the hottest method of selling products to millions of customers. E-commerce, the general term for for this, continues to expand and shows no indication of slowing down.
There are countless online sellers, and along with them is the competition. While many of them enjoy the perks of success, there are equally many, and possibly more, who struggle to sustain their online businesses. It is a fact that there are myriads of challenges and competitions that an online seller could encounter, but there are ways to combat such dilemmas – coaching programs.
One website, www.journalreview.org, has articles, reviews, and coaching programs to help sellers achieve their ultimate goal – success. Aside from coaching courses, here’s a list of tips that you should add in your arsenal on your way to become a better online seller.
Don’t involve yourself in price wars.
You are competing with a vast number of online sellers who are also trying to gain customers looking for great deals. With that considered, price wars eventually take place. You should avoid this kind of situation. Don’t try to outmatch your competitors by pulling your prices down.
You have to understand that the price is not your main selling point, it’s what the product can do to the customers and the after-sales service that you can provide.
Here’s what you should do:
- Put the right prices for all your products and inform your customers that the prices are negotiable.
- Beef it up by offering the best service that you can do. Example: Offer a dedicated customer service line during the business hours for queries, follow-ups, tracking, product support, and even complaints. This strategy will create a better impression of your enterprise as customers love pampering.
Make your product images attractive, but don’t exaggerate them.
Visuals are crucial factors in selling products, and images are the very first things that customers look at while shopping online. You would want to exploit their imagination by presenting the product images like the items are just physically in front of the potential buyers.
- The photos need to be straightforward without the fancy descriptions.
- Avoid editing the images. Use the original pictures instead to give the customers an idea of what they’re about to receive.
- Avoid using filters when taking photographs. Good lighting and a well-placed shot can produce the ideal product image.
Your product description should be clear and easy to understand.
Product descriptions should be comprehensible without the lavish lines.
- Keep the words simple like describing the primary benefits of a product. Customers don’t want a lengthy paragraph, so a summarize description is far better.
- Proofread your write-up and avoid grammatical errors and wrong spellings.
- Be honest in describing the condition of the products as it will give the customers the right expectations. Being upfront with your customers builds trust.
Scammers, hackers, and other cyber crooks are rampant on the internet. Fraudulent activities are everywhere and affect both sellers and buyers. Protect your business and improve the security of your online enterprise by knowing how these lawbreakers work, and how you can counteract them.
- They usually choose to communicate via emails. They will throw in just a few questions before sealing the deal. A real customer will ask a series of questions and would prefer to communicate with you directly before purchasing a product.
- A fraud buyer usually sends fake transaction slips to deceive you to deliver the products they’ve ordered. Avoid this illegal activity from happening by coordinating with your bank for any transaction before releasing the product. Only send the product once full payment is received.
- A hacker will send you suspicious email messages that contain viruses. These viruses can steal your information and could result in loss of data and profit. Avoid opening email messages with downloadable links from a customer.
Think like a customer.
What would you look for if you’re planning to purchase a specific item? What would be your expectations on the product’s quality and description?
Think like a customer for you to have a guide on how to present your products. Always put yourself in your buyers’ shoes to better understand their wants and needs before posting your items. Things to ask yourself:
- Is the product still available?
- Is it worth my money?
- Will it last?
- Is it effective?
- Is it cheap?
- Is there a support team that I can reach in case of product issues?
Those are just a few questions frequently asked by customers. You should know them by heart and make sure that you have the appropriate responses.
Success in online selling will not come overnight and being better at it will take time and a lot of effort. There are no tricks, just good old hard work, and perseverance. Though selling techniques may vary from one experienced seller to the other, the essence of all those methods boils down to doing the right thing. And that is giving respect to what you’re selling and giving respect to your buyers.