Gogagah.com | eCommerce Mobile App Development: 5 Practices to Follow | Why is it important to follow certain rules for eCommerce app development? Are these practices worth following? Well, there are many such questions raised every day by developers and online business owners. And today, we are here to address all these queries.
We all are aware that online shopping, sales, and purchases are constantly rising, especially in this COVID-19 era. Rather than visiting brick and mortar stores, buyers prefer browsing products on a website or app anytime, anywhere. E-commerce businesses and companies spared no effort to offer nothing but the best to their customers and to ensure a flawless user experience. However, with time and technological transformation, they shifted toward mobile applications to provide easy and quick access to online shoppers.
More than 85% of smartphone users are inclined toward apps than websites, be it for any purpose and e-commerce is no exception. According to a recent study, it is estimated that global online sales through mobile apps would be more than the whopping amount of $336 billion. By the end of 2021, mobile commerce will cover over half of the total e-commerce sales. Wondering why the future of e-commerce mobile apps looks so promising? With appealing and feature-rich online shopping applications, users can seek an excellent experience that justifies the time and decision they invest in buying. Of course, apps are easy to access and navigate for every user. While you hire dedicated developers for your app, you must define a vision so that your app can stand out from others. UI/UX design is critical to success so you have to make sure that it is according to the latest trends and stats. And you can’t forget the preferences and behavior of your target market which adds value to your business.
Apart from these basic points, there are some key practices that you must follow to attain your objectives and achieve success effectively. Let’s know more about them:
When we talk about a mobile app, navigation plays a crucial role. When you access a platform or an eCommerce site via smartphone, the display screen is small and you have to include important content on it. Therefore, you must use the available space efficiently. This is the reason that many iOS and Android mobile app development relies on icons then the text lines. When you seek enterprise mobility services, make sure of a few points. Your online shopping store must include header menus, featuring the company’s logo, cart icon, search bar, categories, and all other prominent aspects. Also, users must be able to easily find contact information, location, and sign-in option. Consistency refers to making the app predictable so as to avoid any confusion. Customers don’t have to learn a new way to browse through each page of the app but should be guided throughout.
Confidentiality & Security
Companies and business owners are now focusing on smart applications. These are powerful apps empowered with AI and other advanced technologies so that they can identify any unauthorized access and protect consumer details at every step. If you have used any mobile app, then you must know that you are asked to fill in a lot of information, especially when you make a buying decision, such as account details, card info, address, and whatnot. With the increasing use and popularity of eCommerce mobile apps, the cases of hacking and attacking are also increasing. Any poorly designed or inefficiently secured app is prone to cyber-attacks which can lead to security breaches. Hence, a high level of security is necessary to make each transaction encrypted and protect users from theft. Some online apps may find that adding a security feature can be expensive but the consequences of not including it may cost you beyond money as it can harm your brand reputation.
Simple User Interface
What is the first thing that users experience when they login into any app? Any idea? No, it’s not images, content, or products but a user interface (UI) that allows them to enter the app, navigate easily, explore different categories & products, and make searches. As mobile apps are displayed on smaller screens, you have to ensure that the UI is also small based on screen sizes. Yes, you may want to add more pictures, videos, and texts for your products but the truth is too much content would not sell your products. On the contrary, it will push users away if the app gets too cluttered. The same stands true for UI elements as well as it can give a messy look considering the screen size of a smartphone. Let users differentiate between different key elements of the app easily.
Optimized Images and Content
Revolution in technology has its own pros and cons. With new advancements and changes, users have become more impatient than ever and they want things to be quick and instant. You get merely 8 seconds to get user attention and if you cannot provide them with something engaging and useful within this time, they will move on to the next platform or app. Therefore, if your app or its content or images are taking too long to load, then potential buyers will abandon the app and never return. A single second of delay in page loading can decrease the views by 11% and reduce customer satisfaction by 16% which is a lot considering the fierce competition today. Thus, you better be sure to speed it up. One of the priorities of eCommerce mobile app development is to optimize images so that they are compatible with different devices and operating systems. However, this doesn’t imply that you can compromise on the quality. Provide a realistic shopping experience with high-quality images and videos.
Streamlined Sign-in and Checkout Process
As we told you earlier, users have become impatient and every second is valuable for them. So, if you are asking them to fill in the same details over and over again, such as name, email address, security question, contact details, etc., then it can irritate them. Don’t annoy them during the check-in and check-out process and make it smooth and streamlined. As touch-screen writing is more distracting, you can end up losing numerous customers. You don’t really need all the personal info and data in the beginning. Start with basic details and allow them to complete their profile later as per their convenience. The best way is to enable users to login using their Gmail, Google, or Facebook account which is hassle-free and quick. Similarly, there are many things that can go wrong during logging out. It shouldn’t be slow and lengthy but swift and instant.
There is no denying the fact that the mobile app sector is growing rapidly and eCommerce applications will reach a new height in the coming years. So, businesses and entrepreneurs must capitalize on this opportunity and make the best out of it. This is possible only when your e-commerce app will empower customers while delivering great experiences, complete satisfaction, and peace of mind. We hope that these points will help you achieve the same and guide you throughout. All the Best!