SMS Marketing Misconceptions

Gogagah.comSMS marketing companies are known to offer small businesses another robust marketing platform for reaching their targeted audience and customers. Even though SMS marketing may not be a spontaneous choice for small business marketers, it is certainly having great value in reaching your specific target audience on their phones. As per, the findings of the Pew Research Center established that around 92 percent of adults in the U.S.A. are having a mobile phone that is well-equipped to receive SMSs. There is every possibility that your potential customers and customers use mobile phones.

People are spending a whole lot of time on their smartphones because they have easy access to a host of valuable data and information that keeps them busy for hours every day. As per the findings of studies conducted by Nielsen, the average American adult is used to spending almost four hours on their smartphones or computers and tablets. Since time dedicated to phones is going up, businesses are realizing the benefit of implementing SMS marketing in their overall brand promotion and marketing strategy.

Unfortunately, many small businesses have not leveraged the power of text marketing. If you are not using SMS marketing, you do not seem to be alone. Despite a bouquet of benefits offered by SMS marketing thanks to some prevalent SMS marketing myths and misconceptions, many of you have been hesitant and shying away from implementing a robust text marketing campaign. Let us explore the myths associated with SMS marketing plans and let us discuss the underlying realities that we simply cannot ignore. 

Misconception: Only Millennials Are in the Habit of Texting

A common misconception about SMS marketing is that millennials only or young people are used to texting. Marketers feel that it is necessary to expose and promote their brands to a clientele that is composed of both generation Z and the millennials too. The reality is that texting is not limited to the millennials alone and it permeates everyone belonging to different age groups including the lost generation, baby boomers, and generation X. However, the percentage of younger people texting is higher as compared to older people. If stats were to be believed among the smartphones owners, 100% of individuals belonging to the age group of 18 and 29 years are used to texting while 98% of individuals in the age group of 30 to 49 years use SMS and 92 percent of the people aged above 50 years are used to texting. Once all age groups are combined, we understand that 97% of the owners of smartphones are used to texting a minimum once every week. You may hire the services of a reliable SMS API for assured quick delivery. 

Misconception: You Require a Specialized App for Creating an SMS Marketing Plan

This again is a misconception that needs to be busted. Specialized apps are not necessary for effective SMS plans. There are, however, mobile marketing plans that need specialized apps; however, SMS marketing is certainly not similar to them. It would be leveraging the default messaging system that would be sending and receiving SMS messages on your phones but no apps are needed. 

Misconception: Smartphones Are Needed for Texting

A lot of marketers seem to be under the impression that only a small segment of their potential audience that owns smartphones will be reached by their text messaging programs. This could not be further from the truth, considering SMS as technology has predated smartphones by more than a decade. SMS has the widest reach in terms of marketing since every single cell-phone can send and receive them. Further, 95% of Americans own a phone, meaning your audience pool is potentially unlimited.

Hence, while formulating an effective marketing stratagem, you must consider that individuals from all ethnicity, age groups, income levels, and education levels own at least, one text-enabled cell phone. Many of these may not be having access to web pages, email, or even social media but they could certainly receive SMSs.

Misconception: SMS Marketing Is Intrusive

SMS marketing is certainly not intrusive. On the other hand, it is consumer-friendly and permission-based. Hence, it respects people’s wishes and their right to privacy and preference. Give the policies and legalese safeguarding customers’ privacy, users have the right to choose to subscribe or opt-in for receiving promotion text messages from a particular business. This implies that all text messages are sent out to someone willing to entertain text messages from such companies.

Misconception: SMS Marketing is Ineffective

This is absurd and certainly a myth that necessitates busting. SMS, in reality, enjoys a whopping 98 percent open rate including generous conversions and CTAs. When compared to email marketing, it is pretty evident that email experiences just 27 percent opening rate as its highest and a pathetic 14.9 percent at its lowest. SMS marketing is integral to an effective promotion and marketing strategy of a brand.

Misconception: SMS Marketing Is Time-Consuming

This is a misconception. If you are thinking of leaving out SMS marketing simply because you are assuming that it is fairly time-consuming and involves a lot of hard work, it couldn’t be more mistaken. Even though understanding and gaining a sound knowledge of a brand new marketing platform or channel does take some effort and time during the initial stages, SMS marketing is certainly easier compared to the other existing marketing and promotion strategy.  Once you master the art of SMS marketing, you would do magic in significantly less effort and time. You could successfully create templates, schedule automatic messages, and more with your texting platform software. 

Misconception: Commercial Text Messages Are Somewhat Spammy

We know that SMS marketing has gained the ill-reputation of being spammy particularly those that are sent through shortcode numbers rather than from the usual 10-digit numbers. However, consumers do not regard commercial text messages as spam. Around 75 percent of the users admit that they are happy to receive promo codes, discounts, and offers via text marketing. Moreover 68 percent of people who have already subscribed for a business’s SMS marketing list, already have bought something after receiving only one message.


Some marketers assume that setting up an SMS marketing strategy and managing it efficiently could prove to be quite complicated. However, in reality, it is an easy process if you are careful about leveraging the expertise and proficiency of the best digital marketing company, features, and software.