It is not uncommon for people to think that they have only online marketing on their side just because they are running an online business. We are here to show you how you can promote your company with a little help from offline methods as well. Take a look at our suggestions.
Attend various events
Just because you have an online business, it does not mean that you cannot attend various events in your field of work. Join an association of local business owners and stay in the loop when it comes to trade shows and seminars. These happenings are great for meeting new people who can be potential clients or partners. Networking and making real connections can really help your business thrive, as these individuals and companies might also recommend you to their friends, family and partners if they like what you are offering. Furthermore, if you get a chance to attend a seminar, you can learn a lot from experienced professionals. And who knows, maybe you even get a chance to speak and establish yourself as an expert.
Hand out business cards
While we are on the topic of meeting new people, we should mention that a great way to capture their attention is by giving out business cards. Investing some money in the design and printing of cards is a small price to pay, seeing as how it can bring you many new customers. In addition to networking events, you can leave business cards in various places in your city, like in waiting rooms and on public bulletin boards. Make sure that the design is unique and that it includes your brand name and URL.
Put up ads around town
Another well-known traditional method that is probably never going out of style is putting up various ads around town. For example, huge billboards on busy streets are a great way to catch people’s eye. Just like business cards, you can print colorful flyers and brochures which you can hand out or leave at various schools and universities. You can also check whether you can put up posters in some municipal buildings; high-quality magnetic frames are quite affordable, easy to use, and will help advertise your business to everyone who passes them by.
Give away merch
Depending on the type of business you run, you can give away free merch to people. Your options here are countless. For instance, if you sell products online, you can gift your customers a practical tote bag and include it in the shipment. People can always use a bag, and they will not even pay attention to the fact that they are showing your name to everyone they encounter and thus promoting you. Furthermore, plenty of other useful items can be customized to spread the word about your business. Pens and coasters with your name and logo, for example, can be quite handy.
Work with various publications
In case you feel like your business can make a real difference in people’s lives, you can try writing for some local publications. Offer expert guidance to their readers, give practical advice and make useful suggestions. Once they see that your tips are real and genuine, they might look into your company and even opt to do business with you. This can, perhaps, benefit you more than a standard ad in the ad section, seeing as how no one actually looks at those until they need something.
Run TV and radio ads
If you can come up with a catchy slogan or commercial, you can also advertise your company on radio and TV. Something that grabs attention can be quite beneficial for your business. People tend to hum an interesting jingle all day long when they hear it in the morning, so you can invest in creating just that. They will probably want to look you up after having your ad in their heads for so long.
As you can see, there are plenty of traditional ways to promote your online business. A great thing here is that they are not mutually exclusive and you can use as many of them as you want. Your best move would be to combine these methods with online ones as then you will definitely see a boost in your sales.
Mike is an Australian business consulting specialist. He’s working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.